Dr. Sash Vaid is a tenured Associate Professor of Marketing at the DeGroote School of Business and an Affiliate Faculty with the School of Computational Science and Engineering at McMaster University. He is also a Research Affiliate at the University of Michigan. Dr. Vaid has extensive expertise in econometrics and quantitative marketing of ubiquitous industrial and cyber technologies, many with dual-use applications. Dr. Vaid is currently leveraging LLMs and field experiments to investigate ways to quantify cyber-driven consumption by exploring agentic software engineering and development across a mix of general-purpose and functional/scripting languages (e.g., SQL, Python, Java, C++, CSS, and R, among others). The technological dimension of Dr. Vaid's research frequently informs his teaching.
Dr. Vaid received his Ph.D. from the University of Houston and an MBA degree from Duke University in North Carolina. He likewise went to grad school at Rice University in Texas and at the Institute for the Study of Business Markets at Penn State University in Pennsylvania. Dr. Vaid sees Canada and the United States as his intellectual home.
Research Interests: Political Economy of Marketing; Dual-use Industrial and Cyber Technologies; Defense Economics; Military Marketing; Exogenous Shocks (e.g. regulatory, policy actions); Marketing Interfaces
Tel: +1.905.525.9140
Email: vaids1@mcmaster.ca
Whether it is NATO’s eastern front or the Persian Gulf, wars today have a variety of drivers that range from troops to weapons systems. Many of these advanced technologies are dual-use in nature, often switching between military and commercial (or civilian) settings. Bringing greater urgency to this matter, prominent defence technologies that are sensitive also Read More…
